I just came across this book.
Vince Lombardi’s “What It Takes To Be #1: Vince Lombardi On Leadership”.
Often times, we mistake leadership and being #1. They’re different things.
The gold medalist at the Olympics is #1, but he’s not necessarily a leader.
I don’t know if Gandhi was #1, but he certaintly was a leader.
In the 22 Immutable Laws of Marketing, Al Ries and Jack Trout talk about the Law of Leadership, which alleges that the leader of the category is the#1 brand.
Coca-Cola is the #1 brand, but it’s not a leader.
Apple is the #1 brand in MP3 players, but it’s not a leader.
Steve Jobs is a leader, but he’s not #1.
What are you trying to do? Are you trying to be #1 or are you trying to be a leader?
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