Comments on: Social Responsibility And Baking In Value http://www.martin-messier.com/226/social-responsibility-and-baking-in-value/ Thought-Provoking Ideas From The Web Mon, 01 Mar 2010 13:05:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Martin Messier http://www.martin-messier.com/226/social-responsibility-and-baking-in-value/comment-page-1/#comment-35 Martin Messier Mon, 01 Mar 2010 13:05:30 +0000 http://www.martin-messier.com/?p=226#comment-35 Hey Kamil! How could Red Bull market in a values-led way? What would be a useful strategy for them? Hey Kamil!

How could Red Bull market in a values-led way? What would be a useful strategy for them?

]]> By: Kamil Ali http://www.martin-messier.com/226/social-responsibility-and-baking-in-value/comment-page-1/#comment-33 Kamil Ali Mon, 01 Mar 2010 11:35:47 +0000 http://www.martin-messier.com/?p=226#comment-33 Nice thought Martin! I think the four points of the Double Dip are right as per "target market." For example: Create a festival for local families. I think, It's not right for RedBull. It's better if they advertise in youngsters' concert. Like Monster did in Local festival for local families might be better for Safegaurd (P&G's soap)to have a festival where they also guide kids that how washing hands are better for you thrice a day, for example. Nice thought Martin!

I think the four points of the Double Dip are right as per “target market.”

For example: Create a festival for local families.
I think, It’s not right for RedBull. It’s better if they advertise in youngsters’ concert. Like Monster did in

Local festival for local families might be better for Safegaurd (P&G’s soap)to have a festival where they also guide kids that how washing hands are better for you thrice a day, for example.

]]>