Yeah, I know, this happened almost two years ago.
But who cares?
This is amazing content. If you’ve already seen it, watch it again. Refreshers are always good, especially with Seth.
At about 17:20, Seth draws the line in the sand that distinguishes list-building (common among direct marketers) and tribe-building. He says:
It’s not about traffic jams. It’s not about what you as a marketer are used to measuring. It’s not about hits, or pageviews, or click-throughs. It’s not about gross rating points. It’s not about how many people you got to come to the grand opening of your supermarket (read: product launch).
That is crowd generation.
Give me money, I will buy you a crowd. [...]
That’s what marketers want to do, because it makes them feel like they’re in control, like they’re in charge.
Without further due, here’s the video.
Popularity: 3% [?]