In this post, Michel Fortin highlights a few distinctions you must keep in mind when positioning your offering. Simply stated, you may offer something that everyone else does. But you could also offer something more, above and along with your product, than no one else does. Let me explain. Your product is composed of three distinct levels: There’s the core product (the product’s main benefit), The actual product (the product itself and its features), And the augmented product (the product’s value, such as [...]
Archive for the ‘Authors’ Category
Categories: Influence, Marketing, Michel Fortin
Check out this poignant post by John Carlton on love: Now… here’s what you may have wrong about this specific brand of love: It’s NOT the most powerful emotion out there. Not even close. The really powerful ones are fear, rage and greed. Those monsters grow without being nurtured, thrive in all conditions, and consume entire realities like an invading predator. And they will swamp love, barely registering a burp after devouring it. If you let it happen. No, love is [...]
Categories: Emotion, John Carlton
Seth Godin has started a round of Linchpin interviews. First up? Gary Vaynerchuk. Check out what he’s got to say about linchpins. Linchpin: GaryVee from Seth Godin on Vimeo.
Categories: Gary Vaynerchuk, Influence, Interviews, Seth Godin, Videos
Everyone and anyone interested in increasing productivity has, at one point or another, crossed the following instruction: The secret to productivity is focus. Do only one thing at a time. And then, the inevitable question surfaces: “How do I do that?” I venture to say that Merlin Mann has answered the question. Before you sweat the logistics of focus: first, care. Care intensely. [...] So, first, care. Then, as you’ll happily and unavoidably discover, all that “focus” business has a peculiar way [...]
Categories: Lifestyle Design, Merlin Mann, Productivity
Matt Linderman of 37Signals wrote a nice post a few days ago about the importance of making your product easy to work with. He came upon the topic after listening to the debate between critics and entusiasts of the awaited iPad. He closed his post nicely with: You can crank up the snow machine. You can set up the slalom course perfectly. You can shape all the moguls so they’re just right. But if people can’t ever get on the [...]
Categories: Business, Design, Matt Linderman