I’ve distilled the six steps of marketing according to Seth Godin. Understand that he didn’t write this. This is purely my interpretation of the steps based on all the material he has published over the last decades. If you like this, please Stumble it and link to it. It can save someone a lot of time. 1. Figure out what you can be #1 in the world at. Quit the rest. Seth covered this in The Dip. Before you do [...]
Archive for the ‘Authors’ Category
Yeah, I know, this happened almost two years ago. But who cares? This is amazing content. If you’ve already seen it, watch it again. Refreshers are always good, especially with Seth. At about 17:20, Seth draws the line in the sand that distinguishes list-building (common among direct marketers) and tribe-building. He says: It’s not about traffic jams. It’s not about what you as a marketer are used to measuring. It’s not about hits, or pageviews, or click-throughs. It’s not about [...]
Categories: Marketing, Seth Godin, Videos
I’m always blown away by how Seth Godin manages to squeeze really interesting questions out of seemingly inocuous topics. His latest is on the personality differences between hunters and farmers. Seth says: Clearly, farming is a very different activity from hunting. Farmers spend time sweating the details, worrying about the weather, making smart choices about seeds and breeding and working hard to avoid a bad crop. Hunters, on the other hand, have long periods of distracted noticing interrupted by brief [...]
Categories: Marketing, Seth Godin
John Jantsch posted this awesome piece on how to generate innovative ideas for your business in lightning-like speed. In it, he teaches us how to leverage the power of parallelism and analogies to criss-cross ideas from one realm of activity into another. What I do is come up with one single topic – business growth, referrals, persuasion – whatever I am trying to work on – and I pick up books that are not related to the topic and read [...]
Categories: Business, Design, John Jantsch
Tony Robbins often says that our life is a direct reflection of the expectations of our peer group. Recently, Johnny B. Truant posted about this on Copyblogger. He gave a few tips to supercharge your peer group: Find blogs, forums, and online social communities filled with people whose expectations you’d like to meet, and hang out there. Find a coach or mentor. Paying for coaching is a great way to care if you meet the coach’s expectations. Work with someone [...]
Categories: Copyblogger Writers, Lifehacking