Read on as Seth Godin demonstrates the geometric power of the Purple Cow.
Spend the time you must on your product and your message. The graph displayed in his post attests to the ROI you’ll get on building the Cow.
Archive for the ‘Seth Godin’ Category
Categories: Marketing, Seth Godin
Seth Godin has started a round of Linchpin interviews. First up? Gary Vaynerchuk.
Check out what he’s got to say about linchpins.
Linchpin: GaryVee from Seth Godin on Vimeo.
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Categories: Gary Vaynerchuk, Influence, Interviews, Seth Godin, Videos
Yeah, I know, this happened almost two years ago.
But who cares?
This is amazing content. If you’ve already seen it, watch it again. Refreshers are always good, especially with Seth.
At about 17:20, Seth draws the line in the sand that distinguishes list-building (common among direct marketers) and tribe-building. He says:
It’s not about traffic jams. It’s not about what you as a marketer are used to measuring. It’s not about hits, or pageviews, or click-throughs. It’s not about gross rating points. It’s [...]
Categories: Marketing, Seth Godin, Videos
I’m always blown away by how Seth Godin manages to squeeze really interesting questions out of seemingly inocuous topics.
His latest is on the personality differences between hunters and farmers. Seth says:
Clearly, farming is a very different activity from hunting. Farmers spend time sweating the details, worrying about the weather, making smart choices about seeds and breeding and working hard to avoid a bad crop. Hunters, on the other hand, have long periods of distracted noticing interrupted by brief moments of [...]
Categories: Marketing, Seth Godin