Social responsibility is not simply a mindset of doing good while you do well in business.
It might also be a strategy to add even more value to your customers, perhaps even in areas you’d find less obvious.
Archive for the ‘Marketing’ Category
Categories: Business, Marketing, Martin Messier
Read on as Seth Godin demonstrates the geometric power of the Purple Cow.
Spend the time you must on your product and your message. The graph displayed in his post attests to the ROI you’ll get on building the Cow.
Categories: Marketing, Seth Godin
by Martin Messier
Is being #1 and being a leader the same thing. I don’t think so…
Categories: Business, Leadership, Marketing, Martin Messier
Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immediately as it is one of the best ways to discover what you do that actually differentiates you from your competition. I can’t tell you how many times I’ve worked with a small business that had no idea what its competitive advantage was until we heard it right from the mouths of happy [...]
Categories: John Jantsch, Marketing
In this post, Michel Fortin highlights a few distinctions you must keep in mind when positioning your offering. Simply stated, you may offer something that everyone else does. But you could also offer something more, above and along with your product, than no one else does. Let me explain. Your product is composed of three distinct levels: There’s the core product (the product’s main benefit), The actual product (the product itself and its features), And the augmented product (the product’s value, such as [...]
Categories: Influence, Marketing, Michel Fortin