I’ve distilled the six steps of marketing according to Seth Godin. Understand that he didn’t write this. This is purely my interpretation of the steps based on all the material he has published over the last decades. If you like this, please Stumble it and link to it. It can save someone a lot of time. 1. Figure out what you can be #1 in the world at. Quit the rest. Seth covered this in The Dip. Before you do [...]
Archive for the ‘Marketing’ Category
Yeah, I know, this happened almost two years ago. But who cares? This is amazing content. If you’ve already seen it, watch it again. Refreshers are always good, especially with Seth. At about 17:20, Seth draws the line in the sand that distinguishes list-building (common among direct marketers) and tribe-building. He says: It’s not about traffic jams. It’s not about what you as a marketer are used to measuring. It’s not about hits, or pageviews, or click-throughs. It’s not about [...]
Categories: Marketing, Seth Godin, Videos
I’m always blown away by how Seth Godin manages to squeeze really interesting questions out of seemingly inocuous topics. His latest is on the personality differences between hunters and farmers. Seth says: Clearly, farming is a very different activity from hunting. Farmers spend time sweating the details, worrying about the weather, making smart choices about seeds and breeding and working hard to avoid a bad crop. Hunters, on the other hand, have long periods of distracted noticing interrupted by brief [...]
Categories: Marketing, Seth Godin
Glen Allsop published an awesome blog post on how to become an A-List blogger. In his post, he highlights a few very important points that stand out when it comes to differentiating yourself in the marketplace. If I asked you to define what an A-list blogger actually is, what would you say? I’m sure the usual thoughts like “thousands of subscribers,” “lots of comments,” and “large influence” come to mind. While these may be things that many of us agree [...]
Categories: Copyblogger Writers, Marketing