The Martin Messier Gazette

Thought-Provoking Ideas From The Web

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Cath Duncan: Should You Be A Tour Guide or An Expedition Leader?

Posted by Martin Messier On February - 8 - 2010 0 Comment
expedition leader

Great question and great metaphor that Cath Duncan has written extensively about on Productive Flourishing. About Tour Guides Tour Guides take people to places they know well, places that have already been mapped out by many pioneers and experts. The best Tour Guides know the territory well because they’ve personally been there before and navigated the territory themselves, getting the opportunity to learn first-hand what works, what the highlights are and what’s worth focusing on. Great Tour Guides have taken [...]

Matt Linderman: Computers Shouldn’t Make People Feel Like Idiots

Posted by Martin Messier On February - 8 - 2010 0 Comment
computer idiot

Matt Linderman of 37Signals wrote a nice post a few days ago about the importance of making your product easy to work with. He came upon the topic after listening to the debate between critics and entusiasts of the awaited iPad. He closed his post nicely with: You can crank up the snow machine. You can set up the slalom course perfectly. You can shape all the moguls so they’re just right. But if people can’t ever get on the [...]

“Productivity Isn’t About Outputs”

Posted by Martin Messier On February - 8 - 2010 2 Comments
productive

Ali Hale wrote a provoking article on productivity over at Productive Flourishings. You should read it. She writes: When we get in a tangle and try to match up creativity with productiveness with busyness, it’s often because we’ve been taught to align productivity with outputs – particularlymeasurable outputs: words written, hours worked, widgets cranked. But being productive isn’t about being able to point to items ticked off on a to-do list. It’s possible, indeed, easy, to be very busy and active [...]

Prezi: New Presentation Software

Posted by Martin Messier On February - 8 - 2010 1 Comment
Prezi

If you haven’t checked it out yet, go take a look at Prezi. Prezi’s a new presentation tool that gets away from the “slide” model. Instead, Prezi enables you to create a complex graphic and then navigate through the details presentation-style. Watch this really neat little demo to learn more about Prezi and to see the cool presentation it can render.

Summing Up Seth Godin’s Marketing Approach

Posted by Martin Messier On February - 6 - 2010 0 Comment
seth godin purple cow

I’ve distilled the six steps of marketing according to Seth Godin. Understand that he didn’t write this. This is purely my interpretation of the steps based on all the material he has published over the last decades. If you like this, please Stumble it and link to it. It can save someone a lot of time. 1. Figure out what you can be #1 in the world at. Quit the rest. Seth covered this in The Dip. Before you do [...]