Social responsibility is not simply a mindset of doing good while you do well in business.
It might also be a strategy to add even more value to your customers, perhaps even in areas you’d find less obvious.
Categories: Business, Marketing, Martin Messier
A beautiful video tribute to entrepreneurs
Watch this. It’s the most inspiring business documentary I’ve watched in a really long time.
It’s magnificient and it’ll feed your soul.
Categories: Business, Emotion, Martin Messier, Videos
Read on as Seth Godin demonstrates the geometric power of the Purple Cow.
Spend the time you must on your product and your message. The graph displayed in his post attests to the ROI you’ll get on building the Cow.
Categories: Marketing, Seth Godin
Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immediately as it is one of the best ways to discover what you do that actually differentiates you from your competition.
I can’t tell you how many times I’ve worked with a small business that had no idea what its competitive advantage was until we heard it right from the mouths of happy customers. [...]
Categories: John Jantsch, Marketing