The Martin Messier Gazette

In this post, Michel Fortin highlights a few distinctions you must keep in mind when positioning your offering. Simply stated, you may offer something that everyone else does. But you could also offer something more, above and along with your product, than no one else does. Let me explain. Your product is composed of three distinct levels: There’s the core product (the product’s main benefit), The actual product (the product itself and its features), And the augmented product (the product’s value, such as [...]