Constantly seeking feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immediately as it is one of the best ways to discover what you do that actually differentiates you from your competition. I can’t tell you how many times I’ve worked with a small business that had no idea what its competitive advantage was until we heard it right from the mouths of happy [...]
Categories: John Jantsch, Marketing
In this post, Michel Fortin highlights a few distinctions you must keep in mind when positioning your offering. Simply stated, you may offer something that everyone else does. But you could also offer something more, above and along with your product, than no one else does. Let me explain. Your product is composed of three distinct levels: There’s the core product (the product’s main benefit), The actual product (the product itself and its features), And the augmented product (the product’s value, such as [...]
Categories: Influence, Marketing, Michel Fortin